The Jeep brand celebrating 20 years of the game-changing Wrangler Rubicon at the 2023 Chicago Auto Show with the Wrangler Rubicon 20th Anniversary editions, the most capable Wranglers yet.

Available on both the 2023 Wrangler Rubicon 4xe and 2023 Wrangler Rubicon 392, the Rubicon 20th Anniversary editions each deliver the Wrangler Rubicon’s legendary go-anywhere capability and unequaled spirit of freedom and adventure, designed to tackle the trail they’re named after straight from the Toledo (Ohio) Assembly Complex.

“Twenty years ago, a small group of enthusiastic Jeep engineers affectionately known as the ‘Lunatic Fringe,’ with grit and determination and their personal credit cards, designed, engineered and developed the most capable Wrangler yet – the Jeep Wrangler Rubicon – and overdelivered on everyone’s expectations because they knew it was what Jeep customers wanted,” said Jim Morrison, senior vice president and head of Jeep brand North America. “Today the Rubicon model represents about a quarter of overall Wrangler sales, with more than 700,000 sold worldwide, and include the electrified Rubicon 4xe, the best-selling and most capable PHEV in America. That same spirit of determination and ingenuity that led to the creation of the Wrangler Rubicon lives on in these new 20th anniversary special editions, which for the first time, bring available 37s to the Wrangler, providing unmatched capability.”

The limited run of 2023 Jeep Wrangler Rubicon 4xe 20th Anniversary and 2023 Wrangler Rubicon 392 20th Anniversary, available for order this month, are priced at a starting U.S. manufacturer’s suggested retail price (MSRP) of $69,585 and $90,895, respectively (all prices exclude $1,795 destination charge). Production of the Rubicon 20th anniversary models is scheduled to begin at the Toledo (Ohio) Assembly Complex this quarter, with vehicles arriving in dealerships in Q2 of 2023.

Rubicon electrified
The 2023 Jeep Wrangler Rubicon 4xe 20th Anniversary, based on the Rubicon 4xe model and powered by a 375-horsepower 470-lb.-ft. plug-in hybrid (PHEV) powertrain, delivers 21 miles of all-electric range, 49 MPGe and a nearly silent off-road experience. Bolstering the lineup of the Wrangler 4xe, America’s best-selling plug-in hybrid, the extensive equipment list of the Wrangler Rubicon 4xe 20th Anniversary special edition includes:

  • New interpretation of the iconic Jeep brand seven-slot grille
  • 20th Anniversary hood decals in electric blue theme
  • 20th Anniversary swing gate plaque
  • 20th Anniversary shifter medallion
  • Half-inch suspension lift delivering:
    • 32 inches water fording (+ 0.5 inch)
    • 11.2 inches ground clearance (+ 0.4 inch)
  • Triple hoop grille guard
  • Steel bumpers (winch-capable front)
  • 33-inch BFGoodrich All-Terrain T/A KO2 tires
  • 17-by-7.5-inch beadlock-capable wheels
  • 83-piece tool kit with canvas bag
  • Integrated front off-road camera
  • Heavy-duty steel rock sliders
  • Gorilla glass windshield
  • Unique red-and-black leather seats
  • Red leather-wrapped instrument panel bolster
  • Auxiliary switches
  • All-weather slush mats

Blagojce Krivevski

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