Nissan accelerates shift to electric vehicles

Japanese automaker Nissan has announced new initiatives related to its electrification strategy as part of its long-term vision, Nissan Ambition 2030.

The company’s aim is to expand mobility and society by providing inspiring and exciting experiences that connect people to society. Nissan intends to promote the democratization of EVs and e-POWER models by improving the competitiveness of development and manufacturing globally. These efforts are geared towards meeting the specific needs of individual markets and accelerating the electrification strategy to achieve Nissan Ambition 2030.

Nissan has revised its plan to accelerate electrification in response to changes in customer needs and the business environment, as part of its long-term vision, Nissan Ambition 2030. The company now intends to introduce 27 new electrified models, including 19 new EVs, by fiscal year 2030. This move is aimed at meeting the growing demand for exciting and diverse electrified vehicles.

The electrification mix across the Nissan and INFINITI brands is expected to exceed 55% globally by 2030, up from the previous forecast of 50%. The original plan announced in 2021 called for 23 electrified vehicles, including 15 EVs, by 2030.

In line with the progress of electrified vehicle penetration, Nissan’s latest forecast for its sales mix of electrified vehicles sold in major markets in fiscal year 2026 is expected:

– Europe: 98% (up from 75%)
– Japan: 58% (up from 55%)
– China: 35% (from 40%)
– United States: 40% (EV only; by fiscal year 2030)

This will increase the global sales mix of electrified vehicles from the planned 40 percent when the vision was announced to more than 44 percent by fiscal year 2026. To address rapid market changes in China, in 2024 Nissan plans to launch an EV designed specifically for the market. In Europe, Nissan will continue its robust electrification plans and will also explore stronger collaboration with the Alliance.

Nissan intends to further enhance customer experience through personalized services for a long term engagement. Nissan will boost its Connected Car Service strategy from enriched on-board content to enabling on-demand functions to cater to diversifying customer needs. The company aims to achieve this through Software Defined Vehicles and is already demonstrated by e-architecture currently installed in Nissan Ariya and will be available in more models in the coming years.

Blagojce Krivevski

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