Renault’s new campaign challenges you to reconsider the role the car can play in your future

Renault has launched a new brand campaign that challenges you to rethink the role the car can play in your life.

Called ‘renault. rethink’, the campaign focuses on the game-changing design, connectivity, safety tech and engineering that sets Renault apart from rivals, from eye-catching looks through to the seamless integration of Google in its cars and the latest advances in its E-Tech powertrain technology.

The creative executions – each designed to be bold and colourful to convey Renault’s confidence three years into the radical Renaulution plan instigated by CEO, Luca de Meo to reinvent the firm as a next-gen automotive company – feature the Renault 5 100% electric Prototype, Renault Scenic E-Tech 100% electric and Renault Megane E-Tech 100% electric.

The trio of cutting-edge E-Tech electric vehicles are each shown alongside creative lines that highlight key features that reassert Renault’s position as a leading player in an increasingly future-facing, tech-led market.

“Our vehicles and our brand have evolved so far, in such a short space of time, that we are asking car buyers to rethink how they perceive us and how our latest cars can fit into their future-facing lives,” said Guillaume Sicard, Country Head UK & Managing Director Renault Brand UK. “We live in a rapidly evolving world, and Renault’s transformation in recent years means it is perfectly placed to meet the changing needs of modern motorists.”

As part of the campaign, Renault has also launched a new manifesto, celebrating its ethos and differences. The manifesto highlights Renault’s heritage and past successes, and sets a path for its future. It concludes with the words: “The world has demanded a grand rethink, the Renault rethink has begun. We never did ordinary, we don’t do same, we do revolution.”

The campaign – created and executed by Publicis•Poke, MSL and Hawkeye – will run until the end of February, and be seen at key Out Of Home (OOH)  sites in the UK, in national print titles and across digital and social media.

Blagojce Krivevski

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