Volkswagen Commercial Vehicles launches ID. Buzz Augmented Reality experience

Volkswagen Commercial Vehicles has launched a new Augmented Reality experience, allowing customers to virtually explore life-size models of the ID. Buzz range, which saw its first UK customer deliveries in December.

With the all-electric ID. Buzz range on sale and available to test drive, Volkswagen’s new AR experience forms the latest addition to the manufacturer’s digital offering.

Available across Volkswagen Passenger Cars’ retailer network, and over 60 UK Van Centres, the innovative new tool enables customers to explore a life-size 3D model of the ID. Buzz. Customers simply need to scan the QR code on their devices to access the virtual vehicles in all colourways.

The tool can also be accessed here, allowing customers to see how the vehicle would fit into their everyday lives from the comfort of their own homes.

Kate Thompson, Head of Marketing, PR and Communications at Volkswagen Commercial Vehicles, said: “The new Augmented Reality tool is a fun way to get a closer look at the iconic ID. Buzz. It additionally enables prospective customers to see the vehicle sat in their parking space at home, bringing their vision to life.

“Those visiting our Van Centres and Passenger Cars’ retailer network have a choice to browse our comprehensive range of products, both in reality and virtually, and speak to our team of experts about other services.”

Incorporating past, present and future, Volkswagen’s first purpose-built electric van harks back to the manufacturer’s iconic camper, while striking a balance with its fully digital operation. With over 30 intelligent assistance systems available on board, excellent infotainment features and flexible connectivity, the ID. Buzz combines futuristic design and technology with comfort and safety, making it the perfect companion for the digital world.

Blagojce Krivevski

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